Johnnie Walker +
The Locker Room
New York Is Dead
While NYC emptied out during the pandemic, we helped Johnnie Walker double down on the city's resilience. Our campaign wasn't about escape—it was about sticking with the city that makes brands legendary.
While others fled, New York kept walking. Johnnie Walker's out-of-home campaign captured the city's unbreakable spirit—not just survival, but the raw energy of a culture that thrives on adversity.
New York Is Dead
When headlines screamed "NYC is dead," we saw raw opportunity. Our Johnnie Walker installation wasn't just advertising—it was a middle finger to the exodus and a rallying cry for true New Yorkers. While the masses bailed for the suburbs, we celebrated those who stayed to rebuild. This wasn't about nostalgia—it was about claiming the city's next chapter.
Media
Coverage
NBC New York
New York Post
CT Post
Timeout New York
The Independent