Jay's Pizza
Two entrepreneurs in Paris couldn't find a decent New York slice, so they decided to make their own. They brought us in to inject some real NYC attitude into Jay's Pizza - from a team that knows exactly what a late-night slice should taste like.
Jay's Pizza isn't just introducing New York pizza to Paris—they're bringing its soul. While pizza runs through NYC's veins, we knew a cliché Big Apple theme wouldn't cut it. We created an identity that balances street edge with sophistication, as carefully crafted as their pies.
A Real New York Slice.
Before launching in Paris, the founders did their homework, hitting every notable slice shop in New York. Our role was to make sure the branding matched that level of dedication to authenticity.
There are plenty of pizza concepts in Paris, but we’ve never been able to get our hands on a real New York-style slice! Generous, supple and fine, these slices, symbols of the Big Apple, now have their reference address in Paris, and not a moment too soon!
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