Häagen-Dazs

We took Häagen-Dazs from premium ice cream to cultural moment. Engineered a coast-to-coast 'äah moment' campaign, flipped their brand identity on its head, and launched digital experiences that helped them dominate shelf space again. Newer CPG ice cream competitors never saw us coming.

Industry:
Consumer Goods
Services:
Creative Director
Art Direction
Web Design
Strategy
äah Moment Out of Home Ads

The Pint Curl

When Häagen-Dazs demanded visuals as luxurious as their ice cream, we delivered. Our collab with Gentl and Hyers captured the perfect pint curl for every flavor, creating a signature look that screams premium in a sea of basic ice cream shots.

äah-Moment TV Spot

We crafted visuals that flex Häagen-Dazs' commitment to quality ingredients. Each 'Äah' meticulously sculpted from real strawberries, honey, and coffee beans—making competitors' artificial ingredients look like child's play.

This campaign didn't just showcase premium ingredients—it called out the entire industry for cutting corners.

The Website

Time to flex Häagen-Dazs' digital presence. We built a site as premium as their ice cream—sleek, modern, ready to amplify the 'äah moment' campaign.

Every pixel tells their story of quality-obsessed ice cream making, while making their commitment to real ingredients impossible to ignore.

The crew of creative wizards nailing the art of fusing cool ideas with state-of-the-art technology and investment strategies for over a decade.

Let’s Make Magic →