Turned electronic pop into visual energy. Our creative direction for 'Different Pages' transformed sound waves into a complete visual identity that amplified their NYC edge.
Each single release built visual tension—a deliberate slow burn of connected artwork that peaked with the album drop. Three months, three singles, one cohesive story that made every track feel like a key piece of something bigger.
We commenced the journey with the inaugural single, 'One Trick Pony.' Drawing inspiration from the song's lyrics, tone, and overall vibe, we assembled the initial framework, fully aware of the inevitable iterations that lay ahead. Our primary objective was to establish the template that would define the visual direction for future single artwork.
The concept for our second single drew 'cool' inspiration from a sketch of James Dean and incorporated subtle elements reminiscent of LCD Soundsystem's visual aesthetics. This phase marked the shift towards exploring tactile textures, moving beyond paper, and laying the groundwork for the eventual completion of the album cover.
The concluding single, 'Wide Eyed,' provided the ultimate glimpse into Brenna's creative vision. The deliberate addition of a torn book and coffee stain was meant to vividly convey the notion that Brenna crafted these single covers right at her desk, embodying a sense of personal connection and authenticity.
For "Different Pages," we transformed Brenna's emotional landscape into physical space. Built a custom desk that pulled elements from earlier singles, loaded it with her personal artifacts and raw illustrations. Not just album art—a window into the artist's world that made the music hit deeper.